Betting on Game Characters in eSports

Betting on Game Characters in eSports
6 min read

In the dynamic world of online betting, eSports stands out as a thrilling option. When you visit established bookmakers like Bet365, you’ll discover a range of eSports betting choices. The variety of bets you can place depends on the specific game. For instance, betting options for CSGO might differ from those for LoL. Here’s a breakdown of the primary betting types you’ll encounter:

  • Simple Winner Bets. The most straightforward and prevalent bet in eSports is on the winner. These bets are common across all sites that offer eSports betting. Essentially, you’re wagering on who will win or a specific outcome;
  • Tournament Champion. These bets are incredibly popular and can be placed anytime, even well before major events like The International, DreamHack, or the Intel Extreme Masters. You’re simply betting on who will win the tournament. Placing your bets early often means better odds, as uncertainties closer to the event can affect them;
  • Match Victor. This is the most basic form of eSports betting and is applicable to various games. Whether you’re predicting the winner of a World of Tanks match or betting on the final round of PlayerUnknown’s Battlegrounds, match-winner bets are an ideal starting point for eSports betting.

How to Bet on Your Favorite Game Characters

How to Bet on Your Favorite Game Characters

Betting on your favorite game characters is a unique aspect of the eSports betting world. Unlike traditional sports betting, where you bet on real-life teams or players, here you place wagers on the outcomes of virtual characters within a game. This can range from betting on their success in a tournament to specific in-game achievements.

  • Choosing the Right Platform. The first step is to find a reliable betting site that offers wagers on eSports and game characters. Look for platforms known for their credibility and that provide a wide range of betting options for various games;
  • Familiarize with the Games and Characters. Before placing a bet, it’s crucial to understand the game and its characters. Each game has its unique mechanics and characters with different strengths and weaknesses. Knowledge about these aspects can significantly improve your betting strategy;
  • Analyzing Odds and Making Bets. Odds in eSports betting can vary widely, so it’s important to analyze them before placing a bet. Understanding the odds will help you determine the potential return on your wager and assess the risk involved;
  • Staying Informed. Keeping up-to-date with the latest game updates, character enhancements, and player performance is crucial. This information can significantly impact the outcome of your bet;
  • Responsible Betting. As with any form of betting, it’s important to gamble responsibly. Set a budget, understand the risks involved, and avoid emotional betting. Remember, betting should be a form of entertainment, not a primary source of income.

Where to Bet on Your Favorite Game Characters

To engage in betting on your favorite game characters, the first and most important step is finding trustworthy and user-friendly betting platforms. These platforms should offer a diverse range of eSports betting options, including bets on individual game characters.

Read our article about Betting on eSports tournaments.

  • eSports Specialized Betting Sites: Look for websites that specialize in eSports betting. These platforms will likely offer a more comprehensive range of betting options on various games and characters;
  • Traditional Online Sportsbooks: Many established online sportsbooks have expanded to include eSports betting. These sites are often more reliable due to their long-standing reputation in the betting industry;
  • Emerging eSports Platforms: Newer platforms dedicated solely to eSports betting can also be great options. They often bring innovative betting formats and may focus more intensely on gaming trends and character-based bets.

Features to Look For

Before placing bets, it’s important to stay informed about the latest developments in the eSports world, including game updates, character changes, and player form. This information can significantly impact the outcome of your bets. When choosing a platform, consider the following features:

  • Variety of Games and Characters: Ensure the site offers betting on your preferred games and characters;
  • Competitive Odds: Compare the odds offered by different platforms to ensure you’re getting the best possible return on your bets;
  • User Experience: The site should be easy to navigate and offer a seamless betting process;
  • Security and Licensing: Opt for platforms that are licensed and have robust security measures to protect your personal and financial information;
  • Customer Support: Efficient customer service is crucial for resolving any issues you might encounter.

Popular Platforms for Character Betting

Betting on your favorite game characters can add an exciting layer to your eSports experience. By choosing the right platform, staying informed, and betting responsibly, you can enjoy this unique aspect of eSports betting safely and enjoyably.

  • Bet365 eSports: Known for its wide range of betting options, including eSports;
  • Unibet: Offers extensive eSports betting markets with competitive odds;
  • GG.Bet: A dedicated eSports betting site with a focus on a wide variety of games;
  • Betway eSports: Well-established sportsbook with a strong presence in the eSports betting scene.

Exploring the Intersection of Gaming, eSports, and Marketing Strategies

Exploring the Intersection of Gaming, eSports, and Marketing Strategies

The gaming and eSports sectors have witnessed remarkable growth in recent years. In 2016, over 2 billion people were engaged in gaming globally, while the eSports audience reached 385 million, projected to increase to 589 million by 2020. This surge in popularity has attracted the attention of various industries, including advertising, media, and even Hollywood, with adaptations of popular games like Tomb Raider and Sonic the Hedgehog.

Game Characters vs. Gamers

Marketers are confronted with a crucial choice: should they focus on fictional game characters or the real-life gamers who play them? While marketing campaigns featuring game characters, such as Coca-Cola’s campaign with FIFA 18’s Alex Hunter, can generate buzz, they are not commonplace. Game publishers often are reluctant to share their intellectual property and risk losing their fan base.

Marketing Strategies Involving Game Characters

For brands considering marketing around gaming characters, the strategy must be mutually beneficial for both the consumer and the game developer. The content must enhance the character’s brand and align with the audience’s expectations in terms of tone, style, and medium. Failure to do so can result in rejection from game publishers, regardless of the investment.

Managing Risks with Fictional Characters

Using fictional characters in marketing can mitigate the risks associated with real-life influencers. However, careful management of content is essential to avoid controversial or off-brand messaging. The responsibility lies with the brand to ensure that the content aligns with the game’s ethos and audience preferences.